As Chinese brands accelerate their pace of going global, Vietnam, one of the fastest-growing emerging markets in Southeast Asia, is becoming an important stop in the globalisation strategy of consumer brands. The Vietnam Consumer Brands Investment Summit 2025 will be held in Ho Chi Minh City on 17 July. The announcement of the summit has attracted considerable attention from the industry, with over 450 companies already registered to attend. Registration is still open!

As a leading promoter of digital transformation for Chinese enterprises, Kingdee will participate in this summit as a guest speaker and exhibitor. We will deliver a thematic keynote speech and host an exhibition booth, sharing insights on overcoming digital challenges and management restructuring for global enterprise growth.

This summit is themed “Insights into Vietnam’s New Consumption Wave, Building New Momentum for Brand Growth Together,” bringing together leading brands and industry experts from the consumer sectors of China and Vietnam. The onsite event will deeply interpret the localization strategy path of Chinese consumer brands in Vietnam, exploring the key transition from “traffic dividends” to “brand cultivation,” and assisting companies in building a more resilient outside Chinese Mainland growth model.

At this conference, Liang Wei, the manager of the Consumer Industry Division of Kingdee Group, will deliver a keynote speech:
 
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“Empowering Digital Transformation to Achieve First-Class Enterprises — Challenges and Responses to Digital Transformation in Consumer Enterprises”

Mr. Liang Wei has over 20 years of practical experience in corporate digitalization, focusing on the consumer industry. He has served multiple well-known retail and consumer brands, delving into various sectors such as pharmaceuticals, food, daily chemicals, and liquor, helping companies build intelligent operational capabilities for the future.

He will draw on numerous real-world examples to provide an in-depth analysis of how consumer brands can build agile decision-making capabilities and organisational resilience during their overseas expansion, and how they can leverage EBC concepts and AI capabilities to create an intelligent, end-to-end collaborative operations system.

Kingdee sincerely invites you to join us at the Vietnam Consumer Brands Investment Summit 2025. We also welcome you to visit the Kingdee booth during the event to connect with our team, explore ideas, and exchange perspectives on the future of consumer brand growth in Vietnam and beyond. We look forward to meeting you in Ho Chi Minh City!