On April 7th, a live training session themed “Adapting to Changes and Creating New Opportunities” for Kingdee Cloud’s wholesale and retail industry solutions was successfully held. Special guests included Zhang Lanhua, the manager of Kingdee Cloud Retail and BBC Application Department, and Li Huiping, a senior pre-sales consultant at Kingdee Cloud, who discussed how the wholesale and retail industry can achieve efficient collaboration, intelligent operations, and improve operational efficiency.
Frequent issues such as lack of collaboration in multi-level channels, chaotic management of marketing expenses, insufficient coverage of channel marketing, and limited promotional scenarioses have led to production and sales coordination problems and data silos. With the explosive growth of consumer demand, the past single-channel marketing model can no longer meet the customer acquisition needs of enterprises. This requires companies to gather channel value and enhance momentum from multiple aspects, including products, bestsellers, marketing, and digitalization, in order to stand out in fierce competition.

The core of the wholesale and retail industry lies in “customer acquisition.” Li Huiping, a senior pre-sales consultant at Kingdee Cloud, mentioned that to comprehensively enhance the enterprise’s omnichannel marketing channels, it is necessary to empower the B-end and connect to the C-end, thereby opening up the entire channel to better acquire customers. As a brand, selling goods requires traditional methods to reach consumers through large distributors, small distributors, and frontend stores. Now, with the development of digitalization, brands, channel partners, and frontend stores can directly reach consumers through various touchpoints, such as online marketplaces, sales consultants, POS systems, Douyin live streaming, and online corporate live broadcasts. Kingdee Cloud All-Channel Marketing BC Integrated Solution helps enterprises solidify their marketing foundation, build their own intelligent marketing system, and connect with end consumers through various frontend outreach methods, thereby enhancing the enterprise’s “customer acquisition capability.”

Zhang Lanhua, the manager of Kingdee Cloud Retail and BBC Application Department, introduced that the Kingdee Cloud Omnichannel Marketing Cloud product is based on the Kingdee Cloud Starry Sky Enterprise Cloud Platform. It integrates with basic applications such as finance, supply chain, manufacturing, and ERP, combining channel cloud and retail cloud applications to provide rich frontend applications for brand owners, channel partners, retailers, and consumers.

For wholesale and retail businesses, using Kingdee Cloud’s all-channel marketing cloud product will solve multiple challenges: First, as an integrated solution, the omnichannel business operates smoothly, allowing real-time access to data on channel distribution and store retail marketing; second, an agile and efficient multi-level, multi-scenario omnichannel marketing platform and ecosystem helps enterprises achieve digital management of the channel marketing system; third, the omnichannel marketing business achieves comprehensive mobility; fourth, it addresses the unified management of omnichannel members and precise marketing, enabling shared customer resources across the entire industry; fifth, by integrating with the Kingdee Cloud platform, it realizes the integration of business and finance, activates distributors and stores, and enhances the stickiness between enterprises and channel terminals.

With the help of Kingdee Cloud’s all-channel marketing platform, enterprises can achieve multiple core business scenarioses such as dealer orders, expense control, demand planning, integration of online and offline stores, and member marketing, easily manage marketing channels, reach end users directly, acquire customers, and enhance the ability to bring continuous order growth, thereby improving the company’s customer acquisition capability.

Expanding domestic demand and boosting <x1> consumption </x1> cannot be separated from the support of technology. Currently, in the face of economic uncertainties both domestically and internationally, focusing on domestic demand and seizing market opportunities remains the main theme for the domestic wholesale and retail industry. The warming of policies and market changes are both opportunities and challenges for the industry. In the future, Kingdee Cloud will excel in value, respect practice, and continuously empower the wholesale and retail industries to build assembleable, integrable, and customizable capabilities across the board, helping enterprises leverage digital tools to unleash new vitality in the industry.